Moroccan Developer Headlines Gulf State Property Shows
By Le Jardin de Fleur
Dated: Sep 24, 2008
Kicking off at the Worldwide Property Show in Dubai on October 23 and moving to the same-titled event in Bahrain on 29 October, Morocco’s multi award-winning Le Jardin de Fleur resorts are set to highlight their projects to their Gulf counterparts. Part of the first and largest of the six Plan Azur coastal projects which are key to King Mohammed’s ambitious Vision 2010 strategy, Le Jardin de Fleur is sure to strike a chord in the Middle East.
Fresh from victory at the influential CNBC-sponsored Arabian Property Awards 2008 where Le Jardin de Fleur scooped a trio of awards to add to the two won in 2007, the project is justifiably considered to be amongst the finest developments in the Arab world. A collection of 11 developments ranging from low-density apartments though to grandiose villas set within the macro Mediterranean-facing resort of Mediterrania Saïdia, Le Jardin de Fleur is a major contributor to Morocco’s status as a viable long-term destination for both tourist and corporate markets.
Simon Boxus, Sales Director of Le Jardin de Fleur, explains, “Le Jardin de Fleur has helped to transform a little known 6km stretch of Moroccan coastline into a world-class five-star leisure complex complete with three 18-hole golf courses, a 1,000-berth plus marina, 6km of beachfront with 17 beach clubs, a Moroccan Medina shopping experience and an equestrian centre, to name but a few. The 11 projects each claim their own clubhouse with varying on-site facilities from indoor pools and Spas to cafés and fitness centres. Tour operators are already seeing the benefit of these fully serviced properties and adding them to their portfolios.”
As the ultimate endorsement, several big-hitting hotel chains have signed on the dotted line to offer their operating skills and global marketing machines to Le Jardin de Fleur. Radisson Hotels & Resorts has selected a brace of resorts for its first foray into the Moroccan market - a 384-room five-star suite hotel and a 97 unit all-villa development. The superior division of Best Western International, the world’s largest hotel chain with over 4,000 hotels across 80 countries, Best Western Premier will be rebranding 126 apartments whilst Marrakech-based five-star hotel operator Hivernage will add its Midas touch to 76 villa residences. With more hotel operators yet to be announced, each is demonstrating a long-term commitment by entering into a minimum nine-year leaseback scheme.
Each and every property within Le Jardin de Fleur is bound to be delivered fully fitted and furnished and maintained immaculately to conform with regulations laid down by the visionary King. Owners are entitled to generous annual usage but whilst they’re not in residence these powerful hotel operators work hard to achieve high occupancy levels and year-round rental income. They also assume responsibility for on-site facilities as well as the day-to-day concierge and housekeeping services. Compound this with healthy double-digit capital appreciation and the exit strategy enabled by freehold status and Le Jardin de Fleur is clearly a safe, sustainable yet exciting investment proposition.
Mediterrania Saïdia is set just 30 minutes from Oujda International Airport and since the Open Skies agreement was implemented in 2006, low-cost airline routes have been free to operate to this airport. Flying times are just three hours from London, two from Paris and a mere six from Dubai.
Prices at the Best Western Premier Le Jardin de Fleur start from 2,255,611 MAD (approx 1,066,415 AED, 199,967 euros or 157,766 GBP) for a one bedroom penthouse whilst prices at The Hivernage Resort & Spa Saïdia start from 4,342,002 MAD (approx 2,068,464 AED, 382,196 euros or 303,280 GBP) for a two bedroom detached villa. Radisson Resort & Spa Suites is priced from 1,270,681 MAD (approx 600,757 AED, 112,542 euros or 88,764 GBP) for a one bedroom studio.
To receive a comprehensive information pack, latest availability across all 11 Le Jardin de Fleur resorts or to request an appointment at either the Dubai Show to be held at the Grand Hyatt Dubai or the Bahrain
Show at the Bahrain International Exhibition Centre, please visit
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